Sunday, December 1, 2013
Here is another H&M window display found at Gurnee Mills. Though I like the feel and visual presence this simply window has, it is a little off balance with two mannequins on the right facing different directions and one on the left also facing a different direction. I think they could have made the mannequins almost look like they are engaged with each other more as if they were in a social setting which I think would help customers relate to the advertisement more.
This window display can be found at Gurnee Mills at the H&M store. This window is a little unbalanced on the left side with unused space especially compared to how much is being taken up on the right side. The overall unity to this window is great with the holiday theme and style they are promoting for the current season. What I like most is how the made it appropriate for the upcoming holiday without going overboard or cliché.
This is the GAP store found at Gurnee as well. This window has a little more visual presence in comparison to the kids store. I like how clean cut this window appears without a ton of product being thrown at you as a customer. I like the unity of these outfits on the mannequins that give off the exact feel of what GAP has to offer.
This GAP kids window can be found at Gurnee Mills. The unity to this window is great with the Holiday theme but the balance seems a little off with such small mannequins, large posters in such a large space. I love the way they used what seems like an oversized wagon to display the mannequins with more height. With such great space I think they could have made this window a little more intriguing especially considering its a kids store.
This is a Express window also found in Gurnee Mills. This window overall has great unity to it with the holiday theme but left me a little confused with the poster advertising a female wearing sunglasses and a shorter dress. The poster off sets the overall unity because when I look at the actual mannequins and the Christmas tree as well as the sweaters folded around I get a warm cozy Holiday feel, but the poster does not play along with the same idea.
This is a window display of a Forever 21 store also found in Gurnee Mills. Forever 21 has always had such great displays with many mannequins advertising a bunch of products at once. This window has great unity in which the way all the mannequins are almost coordinating in color and overall casual vibe. They did not even need signage in this window because of the amount of product already advertised. This window also has great visual awareness with the many mannequins positioned so close to the windows glass.
Thursday, November 7, 2013
This window I found at the local shopping mall near my house in Mount Prospect, Il. This is a Carson's window that was up just before the first week of November and as you can see it promote a small vibe of Christmas but without over doing it. This window had great visual presence especially at night with the lighting, considering its an outdoor mall. Another attribute to the visual awareness was that the mannequins were placed so close to the window, rather than being further back towards the wall behind them. The window has great balance with two equally sized mannequins and trees on each side as well as the table in the center of them.
Sunday, October 20, 2013
This window can be found in Eastland mall outside Express. What gives this window a nice sense of unity is the signage which reads "command attention" and the fact that the mannequins stance is in a "commanding" position. The window also has a nice sense of unity because of the color theme throughout the outfits fall into a neutral pallet.
I love this American Eagle window display found at Eastland mall. Not only are they straight to the point with their promotion, but they are displaying one of the most popular fall items right behind it. What is nice about this window is its visual awareness draws a customer to look at it and even being to think of different pieces to match with the shirt. What is also nice is how their windows tend to include both sexes in their displays instead of separating them, which I think is a selling key so couples can both easily relate to the store instead of one or the other.
What I love about this window is how it's emphasis is so easy to read, "Fall sale" and 50% off select styles. It makes shopping that much easier when a display's emphasis is also their current sale or promotion. I think this window has great balance and unity and is not overwhelming allowing the customers eye to read their sale then evaluate the style the store carries through the mannequins' dress.
This window display is of The Limited in Eastland mall. I feel like there is a lock of space usage, they have such a large window to use up but the objects in it are so small, maybe this is done on purpose so that customers can view their store stock? But because of the small display it lacks visual awareness. I do like how well balanced it is and how proportionate the mannequins are to each other, they are also evenly placed with the windows other props.
What is so neat about this Express window is how much visual presence it has. It is hard to not take a glance at this window when walking by, which I feel is due to not only the use of this windows space but also how close to the window the mannequins are actually placed. The closer the mannequins to the actual windows glass I have realized how much more I am drawn to them.
This American Eagle window display can be found in Eastland mall. What I love most about this window is the mood that is being set from it. It is so warm, cozy and down to earth and gives customers a sense of the chilly weather soon to come. This window is well balanced, has great unity but I feel almost a little but off with the trees being so short.
Tuesday, October 1, 2013
This mural can be found downtown Bloomington in an employee parking lot. What I love most about this mural is the idea of such a modern piece that is placed in an outdated area. It gives life to the town and an extra pop of color. I also like the image on the bottom right of the mural that to me depicts how much this town sees agriculture as such an important aspect to society and even how it has become so popular at ISU. It displays nice balance with an even distribution of mainly red and blues, of which red happens to be our school color.
This is the front window display of CROSSROADS FAIRTRADE located downtown Bloomington. I love all the fall season décor they placed in the window! It really has a visual appearance when walking by and sets the mood for Thanksgiving. I can almost smell cinnamon and pumpkin just looking at this display. The only thing I felt could be different was the abundance of "knick-knacks" placed on the table and shelving, it confuses the eye a little of where to look first.
This is the main window display of the Main Gallery located downtown Bloomington. I chose this window because I feel like its an example of a large amount of space that is being un-used. The gallery itself had some really great artwork that I feel they should display more of. Maybe if the taller columns were distributed equally throughout the window it wouldn't seem so off balance or thrown together.
This window display can be found downtown Bloomington. The stores name is gigi BOTTEGA. I like this window display because it is simple and shows off their products for the fall season without over doing the fall décor itself. I just feel like the mannequins should be pulled forwards a little but more and spread out just a little bit more to give the window a little more visual awareness.
This window display I found downtown Bloomington. This is a formal wear shop called Churchills. Aside from the homecoming window paint, this window display has a nice balance to it with the two larger mannequins on the outside and little ones in the middle. The display is a little bit overwhelming though with the plant on the bottom left and column of bow ties.
Tuesday, September 17, 2013
This window can be found at the Garlic Press. What I love about this window is how well organized it is. I also like how all the colors coordinate and are laid out neatly. When I walked by this window it inspired me to want to go home and start cooking! It makes the kitchen look cute again, and not so overwhelming which at times it can be!
Sunday, September 15, 2013
This is the LOFT's main window display. Though it has a nice unity of color and clean cut style, the mannequins appear off balance causing your eyes to focus on the two that are lifted to the right. Having the two mannequins on the right instead of in the middle interrupts this windows flow. Their was also a lot of height to work with in the window, but wasn't taken advantage of.
What a warm and colorful window done at Francesca's! Great display of merchandise, but seems a little cluttered. The mannequins are so crowed the one farthest to the left was touching a wardrobe rack of merchandise. Great emphasis on their new fall merchandise with such large and layered up mannequins!
I love the creativity of the hanging pencils in this photo! This is an Apricot Lane Boutique window display that is perfect for back-to-school time. This window is well balanced with two of the same size mannequins at the same height. The window is well lit with a warm feel that is perfect for the fall season just around the corner.
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