Here is another H&M window display found at Gurnee Mills. Though I like the feel and visual presence this simply window has, it is a little off balance with two mannequins on the right facing different directions and one on the left also facing a different direction. I think they could have made the mannequins almost look like they are engaged with each other more as if they were in a social setting which I think would help customers relate to the advertisement more.

This window display can be found at Gurnee Mills at the H&M store. This window is a little unbalanced on the left side with unused space especially compared to how much is being taken up on the right side. The overall unity to this window is great with the holiday theme and style they are promoting for the current season. What I like most is how the made it appropriate for the upcoming holiday without going overboard or cliché.

This is the GAP store found at Gurnee as well. This window has a little more visual presence in comparison to the kids store. I like how clean cut this window appears without a ton of product being thrown at you as a customer. I like the unity of these outfits on the mannequins that give off the exact feel of what GAP has to offer.

This GAP kids window can be found at Gurnee Mills. The unity to this window is great with the Holiday theme but the balance seems a little off with such small mannequins, large posters in such a large space. I love the way they used what seems like an oversized wagon to display the mannequins with more height. With such great space I think they could have made this window a little more intriguing especially considering its a kids store.

This is a Express window also found in Gurnee Mills. This window overall has great unity to it with the holiday theme but left me a little confused with the poster advertising a female wearing sunglasses and a shorter dress. The poster off sets the overall unity because when I look at the actual mannequins and the Christmas tree as well as the sweaters folded around I get a warm cozy Holiday feel, but the poster does not play along with the same idea.

This is a window display of a Forever 21 store also found in Gurnee Mills. Forever 21 has always had such great displays with many mannequins advertising a bunch of products at once. This window has great unity in which the way all the mannequins are almost coordinating in color and overall casual vibe. They did not even need signage in this window because of the amount of product already advertised. This window also has great visual awareness with the many mannequins positioned so close to the windows glass.

 

 This is an Aerie window found at Gurnee Mills. I love this window! Though they are technically only advertising one underwear set in this window it gives off such great unity as to what the store may have to offer inside. This window has great balance with such a large poster in the background for such large window space. What I also like about this window is it is not completely blocking the store and customers are able to get what is like a sneak peak of what they are currently carrying.